On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Today, social media is the heart of global communication; and since its inception, Mashable’s been using social media to connect cultures, movements and super-fandom.
While every day is essentially Social Media Day, June 30th, 2018 marks the ninth-annual official global celebration. No matter where you live, Mashable encourages everyone to celebrate #SMDay!
Most Twitter engagements (average retweets)
South Korean boy band Bangtan Boys, or BTS (@bts_twt), have a number of social media records thanks to their fan base.
This includes the Most Twitter engagements (average retweets) which, as of 23 April 2018, stood at 330,624
Three alternative Twitter accounts for the septet – @bts_love_myself, @bts_bighit and @BTS_jp_official – had amassed 88,281, 93,522 and 36,488 engagements, respectively, as of the same date, and their management company Big Hit Entertainment (@BigHitEnt; 43,520 engagements) had also cashed in on their success, with all five accounts among Twitter’s top 40 for average retweets.
BTS’s fans have also helped their music idols take the record for Most viewed music video online in 24 hours by a K-pop group: 21 million YouTube views of their song DNA between 18–19 September 2017.
Most liked image on Instagram
Beyonce held the title for most liked Instagram post for 12 months with her post revealing her pregnancy, but was overtaken by Kylie Jenner in February 2018 when she announced her daughter Stormi to the world.
The photo currently has a total of 17,973,521 likes.
The image was simply captioned “Stormi Webster”.
First person to reach 1 billion views on Vine
Do it for the Vine!
Vine, the app which allowed people to share videos of themselves (which were typically six seconds long), was closed down by its parent company Twitter on 17 January 2017.
Despite its short-lived success, Vine became home to many internet success stories, including Eleonora Pons Maronese, aka Lele Pons.
Lele Pons achieve the record of the First person to reach 1 billion views on Vine in July 2014.
Her Vine fame was rooted in slapstick comedy scenes and relatable scenarios.
Most liked message on Twitter
The tweet currently has 4,565,166 retweets.
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
First video uploaded to YouTube
The First video uploaded to YouTube was entitled “Me at the Zoo”, and was uploaded on 23 April 2005 by YouTube co-founder Jawed Karim.
Most followers on Twitter for an entrepreneur
We’re sure you’ve heard of our next record breaker – the Most followers on twitter for an entrepreneur is held by Bill Gates, the founder of the Microsoft Corporation.
He currently has 46,229,348 million followers on twitter.
He is a philanthropist and keen reader, who often shares his favourite books.
First hashtagged selfie on Instagram
On 27 January 2011 – the day Instagram introduced hashtags – Jennifer Lee (USA) added the tag #selfie to a photograph of herself that she had uploaded to Instagram 11 days earlier.
Most confusing emoji
According to a study published by the University of Minnesota in April 2016, Microsoft’s “smiling face with open mouth and tightly closed eyes” was ranked as the world’s most confusing emoji, with interpretations ranging from euphoric laughter to extreme pain.