Actress Anushka Sharma is under fire for promoting a Rajnigandha product, a company whose primary product is a Pan Masala. It is a company which focuses on marketing and selling ‘pan masala. It has brought her harsh criticism and enraged many on Twitter. Remember the Pierce Brosnan controversy? The senior Hollywood actor was criticised when he appeared in a surrogate advertisement of a Pan Masala brand. However, the former James Bond star soon clarified that he was “cheated” by the brand which kept him in dark about the “hazardous” side of the product.
Now, Anushka Sharma is being criticised for endorsing Rajnigandha product.
Anushka shared the video on Instagram, letting fans know about her new endorsement. The ad shows her walking the ramp as a show-stopper, and then gracefully rescuing a fellow model from an embarrassing wardrobe malfunction. With the hashtag #AchchaiKiChamak, the concept of the ad is to encourage people to be good and help each other.
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Let goodness shine ! ✨✨ #AchchaiKiChamak @rajnigandhasilverpearls #RajnigandhaPearls
Although the brand claims that its products are tobacco-free, general public still considers it to be a gutkha selling brand.
Hence, a lot of people started trolling and criticising Anushka, accusing her of promoting gutkha products.
Take a look at some of the worst reactions below:
बस यही प्रचार करना बचा था..@imVkohli से कुछ सीख लीजिये वो कोई ऐसे ब्रांड का प्रचार नही करते जो सेहत के लिए नुकसानदेह हो,इसके पीछे तो बड़े पैमाने पर लिखा रहता है कि *स्वास्थ्य के लिए हानिकारक* ।
हद हो गया है , लीग पॉज के लिए कुछ भी कर सकते है।।— Sudheer Mishra (@Sudheer95656356) January 14, 2019
@AnushkaSharma this my first tweet 4 u. Admired you coz of ur character & movies. Seeing u in an ad of rajnigandha pearls left me in shock. Could not match ur character with the ad.
— Udipto Bhowmik (@udiptobowmik) January 16, 2019
Anushka sharma’s ad on Rajnigandha ‘pearl’ is absolutely horrendous. No clue as to what’s happening in that ad.
— Savitha (@SavithaKartha) January 16, 2019
Just saw @AnushkaSharma endorsing Rajnigandha silver pearls supari. Husband (@imVkohli ) says he will not sell products that are harmful, wife sells supari and schools ppl on civic issues with a camera crew. Salute! https://t.co/MWLEw9iMXY
— NavySeal (@DaPugLyf) January 16, 2019
@AnushkaSharma did not expect a responsible person like you to advertise a gutkha manufacturing company product.rajnigandha makes products which leads to cancer and other diseases.Even your husband is legally prohibited from endorsing such products…why are you doing it?
— sunita gupta (@sunita_s4) January 15, 2019
Many of her fans defended her by reiterating that Rajnigandha does not make gutkha, and the product she is endorsing is simply mouth freshener. Some fans defended her and said, trolls want only silly topic.
It is worth mentioning that Anushka’s husband and the Indian Cricket Team captain Virat Kohli had previously turned down a multi-crore endorsement deal – he was asked to promote a soft-drink brand. “If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it,” Kohli had told Business World.
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