Govt Takes ‘Shah Rukh Khan’s Popularity To Promote Voting, Here’s Why

PIB's Latest Picture For Promoting 'Vote For India' Using 'Devdas Dialogue' Goes Viral
PIB's Latest Picture For Promoting 'Vote For India' Using 'Devdas Dialogue' Goes Viral

The Press Information Bureau (PIB), the publicity arm of the Ministry of Information and Broadcasting, took stills from Mohabbatein to emphasizing on the importance of voting.

The government on Friday shared a collage of photographs from the superstar’s film “Devdas”, to make a creative appeal to citizens to make the best use of their right to vote during the ongoing 2019 Lok Sabha elections.

The image featured a recreated version of the movie’s famous dialogue “Babuji ne kaha gaon chhod do…”. It read: “Babuji ne kaha ghar chhod do, sabne kaha Paro ko chhod do. Par koi kuch bhi kahe, main vote dena nahin chhodunga.”

The picture was captioned: “Voting is citizens’ right, responsibility and a duty. Don’t get swayed by what people say. Be a responsible citizen, go out and vote. It matters.”

This is not the first time PIB released a spin to promote Lok Sabha Elections using Bollywood films. Earlier too, they used a Sunny-Deol featuring Border themed meme.

The post had the character Mathura Das asking his superior, Major Kuldeep Singh Chandpuri to excuse him from voting, as he has other plans. Dubbing Major Singh’s famous dialogue, Mathura Das gets yelled at saying,’Plans kiske nahi hote Mathura Das, Agar sabne plans ka bahana bana kar Vote nahi dala to Democracy kaise majboot hogi?’ (Everyone has plans. If everyone used plans as excuses, then how can a democracy be strong?)

And before that, PIB gave more reasons for Simran to run faster towards Raj’s outstretched hand in ‘Dilwale Dulhania le jayenge’ (DDLJ)had posted a DDLJ themed voting post in which Simran’s father, the veteran actor Late Amrish Puri asks his daughter, ‘Kya kaha, Raj har baar Vote deta hai!! (What, Raj votes every time?)’. As Simran answers ‘Han Bauji’, he gives his blessing saying ‘Jaa Simran Jaa, he is a responsible citizen’.

The Lok Sabha elections, which began on 11 April 2019, will run till May 19.

Have a look at highlights of BJP, Congress manifestos:

The two major national parties of India – the BJP and the Congress have launched their manifestos. While the BJP calls it “Sankalp Patra”, the Congress has pitched it as voice of Indians. The BJP manifesto promises emphasis on national security, zero tolerance against terrorism and the creation of sustainable job opportunities. The manifesto reiterated the party’s causes – a Ram temple in Ayodhya and the scrapping of Article 370, 35A dealing with special status to Jammu and Kashmir. Tax breaks for the middle class, welfare schemes for farmers.

The Congress, in its manifesto headlined the Nyuntam Aay Yojana (NYAY) scheme, which promises Rs. 72,000 a year for 20 per cent of India’s poorest. The opposition party promises farm loan waiver in other states on the pattern of Chhattisgarh, Madhya Pradesh, and Rajasthan. It also promises to review and replace the current Goods and Services Tax (GST) laws with a “GST 2.0 regime” based on a single, moderate, standard rate of tax on all goods and services.

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