What is the Modi Factor ? Pass Or Fail In 2018?

What is the Modi Factor ? Pass Or Fail In 2018?
What is the Modi Factor ? Pass Or Fail In 2018?

The Indian National Congress has made significant inroads in the three Hindi heartland states defeating the Bharatiya Janata Party in its den. These states account for 65 Lok Sabha seats out of which BJP won 62 in the 2014 Lok Sabha elections.

The historical trend shows that whichever party wins these state elections goes on to win the maximum seats in the Lok Sabha election that is held within three-four months of the assembly mandate. BJP’s tally is expected to reduce by half, on the basis of a simple extrapolation of the state results. The results have made the 2019 contest wide open with no clear favourites.

Defining The ‘Modi Factor’

The way to put a number to this is to measure his ability to attract voters outside the party’s core vote bank and influence them to vote for BJP. In 2014 Lok Sabha elections, 27 percent of those who supported BJP said in a CSDS survey that they would not have voted for BJP if Modi was not the prime ministerial candidate.

The Modi Factor’s 2018 Scorecard

Elections are not won or lost basis a single factor. These are a host of issues which decide the outcome including the complex interplay among them. We attempt to analyse whether Modi’s influence worked or not in the state elections 2018 using three metrics.

1. Rallies Conducted Versus Seats Won

Modi covered 197 seats through his rallies in these 3 states, roughly 40 percent of total seats. BJP had won 134 of these seats in 2013 (around 70 percent), which got reduced to 65 in 2018 (33 percent).

2. BJP Vote Share: 2013 Versus 2014 Versus 2018

BJP’s vote share in the 2014 Lok Sabha elections in these three states received a big boost due to Narendra Modi’s candidacy. The party’s vote share increased by 8-10 percent in these states in that round.

3. Performance In Urban Seats

The urban voter has been a big supporter of the BJP. In the 2014 Lok Sabha election, the party’s vote share in urban seats was 42 percent, in semi-urban seats at 32 percent and in rural seats at 30 percent. BJP won 84 percent of the urban seats it contested, but its success rate in rural seats was lower, at 63 percent.

BJP’s lead over Congress was the widest in urban constituencies at 21.3 percent. The party made the biggest gains among middle and upper/upper-middle class voters.


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