When millions of football lovers cheer on their favourite teams at the 2018 FIFA World Cup to be held in Russia this summer, Pakistanis will have a special reason to rejoice, although the 198th-ranked football nation will not be participating in the mega event.
Pakistan’s famous footballs will be used in the World Cup matches, making over 200 million Pakistanis feel their presence in the event.
Russian Ambassador to Pakistan Alexey Dedov confirmed earlier in the week that his country was going to use Pakistan-made footballs for the World Cup matches.
Located on the outskirts of northeastern Sialkot city, workers at a local sports company – which is a contracting manufacturer of global sports brand Adidas – are working extra hours to ensure on-time delivery of the footballs.
The city, which borders India, has been famous for producing finest quality sports goods and has been supplying footballs for mega events for a long time.
Forward Sports, which also makes footballs for the German Bundesliga, France Ligue 1 and the Champions League, was also the official football provider of 2014 World Cup in Brazil.
“This is an honour for us, that we are going to provide footballs for the world cup once again. We are very excited to meet this challenge,” Khawaja Masood, the chairman of the company, told Anadolu Agency.
Refusing to give the exact numbers of footballs the company is going to supply for the World Cup alone due to restrictions from Adidas, Khawaja said his firm produced a total of 700,000 footballs a month.
The football that will be used in the upcoming tournament is technically termed as thermo bonded, which was first introduced in the 2014 FIFA World Cup.
Before that, Pakistan had supplied hand stitched football for almost all the World Cups from the 1990s to 2010.
Other types of footballs produced in Sialkot are glued balls and hand-stitched balls.
Thermo bonded balls are made by attaching the panels through heat – the latest technology adopted by Adidas and transferred to forwarding Sports in 2013.
“Although Pakistan football team will not be participating in the forthcoming World Cup, its presence will be felt in all the matches [because of the balls],” Khawaja told Anadolu Agency.
According to Hussain Cheema, president of the Pakistan Sports Goods Association, the country will export around 10 million footballs across the world this year.
Child labour allegations
Pakistan annually earns $1bn from sports goods exports, which includes $350m to $500m from footballs alone, Cheema added.
The country’s thriving football industry first came under international scrutiny in the late ’90s when it was accused of using children for hand-stitching footballs in some of the factories in Sialkot.
Famous sports company Nike had cancelled its orders of hand-stitched football in 2006 after it was accused of promoting child labour.
Local manufacturers observe that the country’s sports goods industry has a potential to triple the existing earnings from exports.
“We are going to introduce football kits and other accessories apart from exporting footballs,” Ijaz Khokhar, head of Pakistan Readymade Garments Manufacturers and Exporters Association, told Anadolu Agency.
He said his association had a plan to set up a technical training institute in Sialkot to create trained manpower for production of other accessories, which could earn much more for Pakistan compared with exports of footballs and other sports goods.